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Unleashing the Power of Shortlink Manager: From Bulk Imports to Extensibility

September 03, 2025
The code for the Shortlink Manager module is now a public resource on GitHub. You can find the code and join the project at https://github.com/r0nn1ef/shortlink_manager.

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Welcome to the final installment of our blog series on the Shortlink Manager module. In the previous posts, we laid the groundwork, explaining the core concepts of shortlinks and how to configure them with UTM sets. Now, let's dive into the powerful features that truly make this module a complete solution for modern content management and digital marketing.

We'll explore the user-facing tools and backend automation that transform the way you manage and use shortlinks and future changes to make it more usable to the broader community.

The Shortlink Block: Making URLs User-Friendly

When you're sharing a link, the URL can often look messy, with long strings of numbers and letters. My solution? The Shortlink Block. This block provides a clean, easy way for users to access and share the shortlinks for the page they're currently on if they have the appropriate permissions. Think of it as a helpful sidebar widget that says, "Hey, here are the simplified versions of this page's long, complicated URL!"
 

How It Works Under the Hood

The block is smart enough to know when to appear. Its logic is designed to be comprehensive and reliable.
The block's logic works in two phases:

Check for a Destination Override: The first thing the block does is check the current page's request path. It queries the shortlink storage to see if any shortlink's destination_override property matches the current path. This handles all those non-entity pages, like a simple /about-us or an external URL like https://example.com.

Check for an Entity: If no destination_override match is found, the block then proceeds with its original logic. It scans the current page to find a content entity, which could be a blog post, a product page, or any other content type.

Shortlink Block demo

This two-step process ensures the block is comprehensive, reliably displaying the correct shortlinks for any type of page, whether it's an entity-driven page or a simple path.

After it finds a match, the block continues with its standard process: a quick permission check, a query for all relevant shortlinks, and a clean display using Drupal's item_list theme.

By combining these steps, the Shortlink Block gives your site's visitors a powerful tool to share content more effectively, all while making complex URLs a thing of the past. It’s a perfect example of a feature that quietly works in the background to provide a huge benefit to the user experience.
 

The Drush Command: A Lifeline for Existing Content

You've just installed the Shortlink Manager module on a site with hundreds, or even thousands, of existing articles and pages. The thought of manually creating shortlinks for all that content is daunting, right?
That's where the Drush command comes in.

This command is a true game changer. Instead of a tedious manual process, you can now run a single command from your terminal to automatically generate shortlinks for any and all content that needs them. It's the perfect solution for a site migration, or for adding shortlinks to all your old posts after the module is enabled. It's like a digital intern that quietly goes through your content and tidies up, making sure every page that should have a shortlink, does.

The Magic Command: drush shortlink:add-missing-links

This command, which can also be called using the handy alias drush sl:add-missing, is the workhorse.
Here’s what happens when you run it:

It Checks Your Configuration: The command first reads the module's settings to see which content types (like article or page) are configured to receive shortlinks. If you haven't set up any, it'll give you a helpful warning, ensuring it doesn't do any unnecessary work.

It Finds What's Missing: The command then methodically queries your database to find all published content of the configured types. For each piece of content it finds, it checks if it already has a shortlink for every UTM set you've configured. This is the critical step: it only creates what is truly missing.

It Gets to Work: For every missing shortlink, the command calls a helper function. This function creates a new shortlink entity. It handles everything: generating a unique path, linking it to the correct piece of content, and assigning it the right UTM set.

It Gives You a Report: As it works, the command provides real-time feedback, letting you know which shortlinks are being created. When it's finished, it delivers a concise summary, telling you exactly how many shortlinks were created and how many items were skipped. This transparency is a great way to verify that everything went as planned.

This Drush command simplifies a complex task, saving you valuable time and effort. It's a fantastic example of how a well-built tool can handle a huge, repetitive chore in seconds, letting you get back to what matters most: creating great content.

Feeds Import: The Ultimate Shortcut for Bulk Shortlinks

Imagine you're managing a major marketing campaign and need to generate hundreds of specific, pre-determined shortlinks for a massive content push. Doing this one by one would be a nightmare. The Feeds importer feature is the elegant solution to this problem, allowing you to import shortlinks in bulk from a spreadsheet or other external source.

This capability transforms the module from a simple shortlink generator into a powerful, enterprise-grade tool. It's the difference between a single-car garage and an automated factory line.

Feeds vs. Migrate: Why Feeds Is the Right Tool for This Job

In the Drupal ecosystem, you'll often hear about two main approaches for importing data: the Feeds module and the core Migrate system. Both are incredibly powerful, but they are built for different purposes.

Drupal Migrate is the powerhouse for large-scale, one-time data transfers. It’s perfect for moving an entire site from an old version of Drupal or another CMS to a new one. It's a technical, code-driven process that's best suited for developers.

The Feeds module, on the other hand, is designed for ongoing, user-friendly imports. It's a low-code, high-flexibility solution that allows site builders and content editors to manage imports directly through the Drupal user interface.

For a task like importing a list of shortlinks for a marketing campaign, Feeds is the perfect choice. It allows you to quickly upload a CSV file and map the columns to your Shortlink entity fields without writing a single line of custom migration YAML. This makes the process faster, more accessible, and repeatable for non-technical users. It’s the right tool for the job.

A Closer Look at the Code

The ShortlinkTarget class is the engine that makes this bulk import possible. It works with the Feeds module to tell it exactly what data to expect and how to handle it.

Defining the Data: The prepareTarget() method acts like a blueprint for the import process. It explicitly lists all the properties that can be imported for a Shortlink entity, such as path, target_entity_id, utm_set, and status. This tells the Feeds module which columns in your spreadsheet map to which fields on the Shortlink entity, ensuring a smooth and accurate transfer of data.

Applying the Values: The apply() method is where the real work happens. When the Feeds module processes each row of your imported data, this method takes the values and sets them on a new Shortlink entity. It's built to be robust, with a try...catch block that prevents the entire import from failing if a column in your data doesn't match an expected property. It even handles special cases, like ensuring the status value is correctly converted to a boolean true/false.

The Feeds import functionality is a testament to the module's flexibility and power, providing a professional-grade solution for a common content management challenge. It allows users to scale their shortlink strategy, ensuring their marketing and analytics efforts are always on point.

Looking Ahead: Extensibility for the Future

While the current version of the module is robust and fulfills my needs, I believe a great open-source project should always look to the future. My goal is to make Shortlink Manager as flexible as possible, and one of the first areas for future development is the extensibility of UTM sets.

Currently, the module is hardcoded to handle the five standard UTM parameters. However, many marketers and sites use custom tracking parameters beyond these. In a future update, I plan to refactor the module to use a plugin system for UTM parameters. This is a core concept in Drupal development that will allow other developers to "plug in" their own code without me having to modify the core module.

How I Envision It Working

Custom UTM Parameter Plugins: I will create a new UtmParameter plugin type. Any developer will be able to create a new module and define their own UtmParameter plugin for a custom parameter like utm_adgroup.
Dynamic UI: I will update the UTM Set configuration form to automatically discover and display a field for every available UtmParameter plugin. This means if a new module adds a utm_adgroup plugin, that field will instantly appear on the form.

A Smarter Redirect Controller: I will refactor the redirect logic to be dynamic. The controller will no longer explicitly look for hardcoded parameters. Instead, it will get a list of all configured parameters from the UTM Set and add them to the redirect URL's query string.

Another future addition I plan on making is a Browser-Based Batch Operation to create shortlinks for existing content. While the Drush command is a powerful tool for developers, not all users have terminal access. To make this functionality available to everyone, I plan to build a browser-based batch operation that performs the same task of adding missing shortlinks. This will allow site builders and content editors to run the process directly from the Drupal admin UI.

By building this foundation for extensibility, I aim to make Shortlink Manager a more open and adaptable tool for the entire Drupal community. It's a key part of my roadmap, and I look forward to collaborating with others to make it happen.
 

Conclusion: A Complete Solution

From a simple block that makes sharing easier, to a powerful Drush command for bulk management and a robust Feeds importer for large-scale operations, the Shortlink Manager module is designed to grow with your needs. It's more than just a URL shortener; it's a strategic tool for content creators and marketers alike.

I hope this series has shown you the value and potential of this module. Whether you're a developer looking to integrate it into a project or a site owner wanting to improve your content's reach, Shortlink Manager is a solution built to help you succeed.

Ready to take control of your shortlinks? Check out the repository and download the module from GitHub today! 
 

Author

Ron Ferguson

 

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